super zero®

weaving
the future,
one thread at 
a time.

super zero®︎
── the first ever
air-made yarn,
made in japan. 

01.

about

To twist yarns, or yarns that have been twisted are called “nenshi (twisted yarn)” in Japanese. "super zero®︎", which received its world patent, is the fusion of the traditional nenshi method and cutting-edge technology.

Its uniqueness lies in its complex composition. First, the left twisted cotton yarns and water-soluble yarns are combined. This is then twisted again in the opposite direction, creating the “munenshi-zero-twist yarns”.  "super zero®︎" is the result of further twisting the “munenshi-zero-twist yarns” to the right, which is then treated with hot water. This process melts the water-soluble yarns and expands the cotton yarns, which allows airflow through the pockets, creating an airy and one-of-a-kind yarn composition.

It is light and gentle on the skin and easily absorbent. This unique technology can be applied to cotton and wool, silk, linen, and other yarns.

"super zero®︎" is a revolutionary new material, developed by using a vacuum steam press that we invented. We believe that this yarn has unlimited potential to take yarn-twisting technology to a new dimension.

02.

features

*for cotton towels

01.

outstanding
water absorbency

The absorbency of  "super zero®︎" made towels are 1.5 times greater than your everyday equivalent. It absorbs the water immediately upon contact and retains the moisture once absorbed. Due to these properties, it is recommended and suitable for patients suffering from *eczema (atopic dermatitis) and allergies.   The "super zero®︎" made towels are certified by the Japan Atopic Dermatitis Association

02.

rapid drying
properties

Due to the airflow of the yarns, the towels dry rapidly upon washing and are easy to care for.
Compared to conventional products, the "super zero®︎" made towels dry up twice as fast.

03.

voluminous,
yet airy

"super zero®︎" is made from cotton and air, and despite its voluptuous appearance, the towels only weigh half of the everyday equivalent. It overturns the expectation of high-quality towels having to be thick and heavy.

04.

long-lasting
quality

The fluffiness and volume of the towels will uphold and is long-lasting after countless washes. In addition, there is very minimal fluffing, which greatly reduces the risk of babies and small children inhaling cotton fibers.

03.

case studies

towels

The signature product of "super zero®︎". The towels are both highly absorbent and quick to dry.  Its texture is fluffy and voluptuous, yet amazingly lightweight. It is also durable and long-lasting.  The products have won numerous awards worldwide.

For Face34 ✕ 34 ✕ 40cm
For Hand34 ✕ 60 ✕ 85cm
For Mini Bath60 ✕ 120cm
For Bath70 ✕ 150cm

robes

The "super zero®︎" made robes are unlike any other on the market. It rapidly absorbs water on the skin, eliminating any stress on the body. It is extremely lightweight and gentle to the touch. It is available in any size for OEMs.

bath mats

Quickly absorbs water from the feet, and the clear footprints left on the mat visualize its impressive properties. It is also less prone to unpleasant smells as it is quick-drying.

types of materials

super zero®cotton

super zero®コットン

Best For: Towels, T-Shirts, Bath-robes, Bath Mats, Bed Sheets, Denim.
Properties: As it is partially made from air, the material is soft and has exceptional heat retention properties. It can be made light or thicker, depending on the product.

super zero®linen

super zero®リネン

Best For: Towels, jackets, and other items of clothing.
Properties: For Towels, this material helps with less shedding, and maintains its exceptional softness. When used for clothing, the material is wrinkle-resistant, which overcomes the shortcomings of conventional linen textiles.

super zero®wool, cashmere

super zero®ウール、
カシミヤ

Best For: Scarves and winter sweaters.
Properties: It offers a high-quality luxurious texture while being surprisingly lightweight.

super zero®washi

super zero®和紙

Best For: Summer clothes.
Properties: This textile incorporates Washi (decorative Japanese paper). It has excellent moisture absorption and desorption properties, and the fabric dries quickly and has a crisp feel. Washi’s fabric manipulation is difficult, but this was made possible by the unique manufacturing process of "super zero®︎ ". It also has excellent natural stretchability.

04.

sustainability

minimum environmental impact

エコフレンドリーな素材

The water-soluble yarn used for "super zero®︎", is made from long fibers with uniform thickness.  It is thinner and easier to dissolve in comparison to other water-soluble fibers, resulting in less environmental impact. It is also biodegradable.

minimum yarn, maximum functionality

少ない糸で最大限の機能を発揮

One of the key sources of "super zero®︎" is air. In comparison to traditional yarn types, this requires significantly fewer raw materials needed to produce. Moreover, this new yarn helps reduce the need for cotton, during this climate of a global cotton shortage. It is also highly durable and maintains its quality even after multiple washes. The longevity of this yarn ultimately prevents wasteful use of resources.

helping to reduce energy consumption

エネルギー消費量の抑制に貢献

"super zero®︎" is extremely quick drying, as the moisture in the air spaces between the yarns evaporates directly. This is highly impactful for larger organizations such as hotels, that use industrial dryers when washing towels. Simply switching the regular towels to "super zero®︎"made products can cut the daily energy consumption by half.

05.

company

ASANO NENSHI Co., Ltd. was established in 1969 in Anpachi-Cho, Gifu Prefecture, Japan. The company specializes in twisted yarn (nenshi) production, towel manufacturing, and sales. Since its founding, the company has actively researched and developed innovative textile technology, such as stretchable and shrinkable fibers, twisted yarn compositions that allow free manipulation of chemical fibers, and more. In early 2000, many inexpensive overseas manufacturers started to flood the Japanese market, and ASANO NENSHI made it their mission to become a company with technology at its core. They began to research and development of twisted yarn (nenshi) in 2002, and after much trial and error, they invented the world's first specialized yarn-twisting method in 2007. The company developed "super zero®︎," a twisted yarn with excellent water absorbency, high durability, eco-friendly, and extremely quick drying.

NameASANO NENSHI Co., Ltd.
EstablishedDecember 1969
Business descriptionManufacturing of twisted yarns and towel sales
Head office location875-1 Naka, Anpachi-cho, Anpachi-gun, Gifu, Japan

ASANO NENSHI Co., Ltd. was established in 1969 in Anpachi-Cho, Gifu Prefecture, Japan. The company specializes in twisted yarn (nenshi) production, towel manufacturing, and sales. Since its founding, the company has actively researched and developed innovative textile technology, such as stretchable and shrinkable fibers, twisted yarn compositions that allow free manipulation of chemical fibers, and more. In early 2000, many inexpensive overseas manufacturers started to flood the Japanese market, and ASANO NENSHI made it their mission to become a company with technology at its core. They began to research and development of twisted yarn (nenshi) in 2002, and after much trial and error, they invented the world's first specialized yarn-twisting method in 2007. The company developed "super zero®︎," a twisted yarn with excellent water absorbency, high durability, eco-friendly, and extremely quick drying.

NameASANO NENSHI Co., Ltd.
EstablishedDecember 1969
Business descriptionManufacturing of twisted yarns and
towel sales
Headquarters875-1 Naka, Anpachi-cho, Anpachi-gun, Gifu, Japan
06.

accolades

mesm tokyo

MESM Tokyo, opened in April 2020 and is located in Takeshiba, Tokyo. The hotel, in partnership with both Marriott International and Nippon Hotel of JR East Group, offers a unique stay experience, with its concept and interior revolving around the human senses. The inspiring and exhilarating stay is brought to life by appreciating Japanese quality and its meticulous attention to detail. MESM Tokyo has quickly become an iconic Tokyo destination, and towels made from  "super zero®︎" were chosen to be used in their rooms, and represent the high quality of Japanese craftsmanship.