super zero®

weavingthe future,one thread ata time.

super zero®︎
── the first ever
air-made yarn,
made in japan.

about
01.

about

To twist yarns, or yarns that have been twisted are called “nenshi(twisted yarn)” in Japanese. "super zero®︎", which received its world patent, is the fusion of the traditional nenshi method and cutting-edge technology.

It is light and gentle on the skin and easily absorbent. This unique technology can be applied to cotton and wool, silk, linen, and other yarns.

"super zero®︎" is a revolutionary new material, developed by using a vacuum steam press that we invented. We believe that this yarn has unlimited potential to take yarn-twisting technology to a new dimension.

technology
02.

technology

“Munenshi yarns” are made by combining the left twisted cotton yarns with water-soluble yarns, which is then twisted again in the opposite direction. "super zero®︎" is the result of further twisting the “munenshi yarns” to the right, then handled through hydrothermal treatment. This process melts the water-soluble yarns and expands the cotton yarns, which allows airflow through the pockets, creating an airy and one-of-a-kind yarn composition.

technology
03.

features*for cotton towels

01.

outstanding
water absorbency

unparalleled absorption

The absorbency of  "super zero®︎" made towels are 1.5 times greater than your everyday equivalent. It absorbs the water immediately upon contact and retains the moisture once absorbed. Due to these properties, it is recommended and suitable for patients suffering from *eczema (atopic dermatitis) and allergies.   The "super zero®︎" made towels are certified by the Japan Atopic Dermatitis Association

02.

rapid drying
properties

fast drying

Due to the airflow of the yarns, the towels dry rapidly upon washing and are easy to care for. Compared to conventional products, the "super zero®︎" made towels dry up twice as fast.

03.

voluminous,
yet airy

voluminous and lightweight

“super zero®︎” is made from cotton and air, and despite its voluptuous appearance, the towels only weigh half of the everyday equivalent. It overturns the expectation of high-quality towels having to be thick and heavy.

04.

long-lasting
quality

extreme softness

The fluffiness and volume of the towels will uphold and is long-lasting after countless washes. In addition, there is very minimal fluffing, which greatly reduces the risk of babies and small children inhaling cotton fibers.

01.

outstanding
water absorbency

The absorbency of  "super zero®︎" made towels are 1.5 times greater than your everyday equivalent. It absorbs the water immediately upon contact and retains the moisture once absorbed. Due to these properties, it is recommended and suitable for patients suffering from *eczema (atopic dermatitis) and allergies.   The "super zero®︎" made towels are certified by the Japan Atopic Dermatitis Association

outstanding water absorbency

02.

rapid drying
properties

Due to the airflow of the yarns, the towels dry rapidly upon washing and are easy to care for. Compared to conventional products, the "super zero®︎" made towels dry up twice as fast.

rapid drying properties

03.

voluminous,
yet airy

“super zero®︎” is made from cotton and air, and despite its voluptuous appearance, the towels only weigh half of the everyday equivalent. It overturns the expectation of high-quality towels having to be thick and heavy.

voluminous yet airy

04.

long-lasting
quality

The fluffiness and volume of the towels will uphold and is long-lasting after countless washes. In addition, there is very minimal fluffing, which greatly reduces the risk of babies and small children inhaling cotton fibers.

long-lasting quality
case studies
04.

case studies

The yarn’s characteristics are great for towels, but due to the high durability, "super zero®︎" is also great for clothing. Its light, crease resistant, easy to clean, has natural stretching properties and other functions.

case studies
05.

sustainability

minimum
environmental
impact

The water-soluble yarn used for “super zero®︎”, is made from long fibers with uniform thickness. It is thinner and easier to dissolve in comparison to other water-soluble fibers, resulting in less environmental impact. It is also biodegradable.

minimum yarn,
maximum
functionality

One of the key sources of “super zero®︎” is air. In comparison to traditional yarn types, this requires significantly fewer raw materials needed to produce. Moreover, this new yarn helps reduce the need for cotton, during this climate of a global cotton shortage. It is also highly durable and maintains its quality even after multiple washes. The longevity of this yarn ultimately prevents wasteful use of resources.

helping to
reduce energy
consumption

“super zero®︎” is extremely quick drying, as the moisture in the air spaces between the yarns evaporates directly. This is highly impactful for larger organizations such as hotels, that use industrial dryers when washing towels. Simply switching the regular towels to “super zero®︎”made products can cut the daily energy consumption by half.

company
06.

company

ASANO NENSHI was established in 1969 in Anpachi-cho, Gifu Prefecture, Japan. The company specializes in twisted yarn(Nenshi)  production, towel manufacturing and its sales. Since its founding, the company has actively researched and developed innovative textile technology, such as stretchable and shrinkable fibers, twisted yarn compositions that allow free manipulation of chemical fibers and more. In early 2000, many inexpensive overseas manufactures started to flood the Japanese market, and ASANO NENSHI made it their mission to become a company with technology at its core. They began research and development of twisted yarn(nenshi) in 2002, and after many trials and error, they invented the world's first specialized yarn twisting method in 2007. The company developed "super zero®︎," a twisted yarn with excellent water absorbency, high durability, eco-friendly and is extremely quick drying.

NameASANO NENSHI Co., Ltd.
EstablishedDecember 1969
Business descriptionManufacturing of twisted yarns and towel sales
Headquarters875-1 Naka, Anpachi-cho, Anpachi-gun, Gifu, Japan
07.

accolades

mesm tokyo

MESM Tokyo, opened in April 2020 and is located in Takeshiba, Tokyo. The hotel, in partnership with both Marriott International and Nippon Hotel of JR East Group, offers a unique stay experience, with its concept and interior revolving around the human senses. The inspiring and exhilarating stay is brought to life by appreciating Japanese quality and its meticulous attention to detail. MESM Tokyo has quickly become an iconic Tokyo destination, and towels made from "super zero®︎" were chosen to be used in their rooms, and represent the high quality of Japanese craftsmanship.